Impact of Facebook Reaction Buttons on Social Marketing


Like it or not, Facebook users can now do more than “like” posts. They will be able to love them and express sympathy, anger or sadness with animated emoticons.

The six new buttons appear as animated emoticons and pop up when the “like” button is long-pressed. “Dislike,” however, is still not an option. This likely due to fear of causing cyberbullying or negativity on Facebook.

Uses of the emoticon is already widespread, with users showing their true feelings on corporate posts. Moving forward, companies will need to walk  an even tighter line to prevent visible public disapproval.


How do you feel about the new react buttons – blessing or curse?




Earn $10 Microsoft Credit When You Reload Your Starbucks Card

Microsoft just launched Earn by Microsoft – a way to earn 3% to 10% in credits when you use your enrolled cards at participating merchants in Arizona, Massachusetts, and Washington. You can also earn 10% when you reload your Starbucks card online.


Right now you will also earn a bonus $10 credit on your first transaction of $10 or more. All you need to do is register your card once by providing only your 16 digit card number (No CVV or expiration to be provided) and then just pay with your any bank Visa or Master Card as you always will. You can then spend credit in Microsoft stores in the above states or online.