Impact of Facebook Reaction Buttons on Social Marketing

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Like it or not, Facebook users can now do more than “like” posts. They will be able to love them and express sympathy, anger or sadness with animated emoticons.

The six new buttons appear as animated emoticons and pop up when the “like” button is long-pressed. “Dislike,” however, is still not an option. This likely due to fear of causing cyberbullying or negativity on Facebook.

Uses of the emoticon is already widespread, with users showing their true feelings on corporate posts. Moving forward, companies will need to walk  an even tighter line to prevent visible public disapproval.

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How do you feel about the new react buttons – blessing or curse?

 

 

 

How to use Amazon Merch to Increase Your Customer Base

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Amazon’s new Merch program allows you to take the most basic of apparel, the T-shirt, and transform it into a powerful business tool. Some of the reasons Merch is an ideal complement to your current marketing approach include:

  • One of the most important aspects of growing your business is visibility. If people do not know you exist, there is no way they can become clients. Amazon provides the audience to make your business go viral.
  • It is an easy way to create passive income for your business.  Merchandise is also great for fundraising for schools, bands, clubs, houses of worship, and other groups looking to raise awareness.
  • Apparel is an incredibly effective form of marketing.  Shirts are an easy way to get your company in front of many people.
  • Amazon handles all sales, so you do not need to store any inventory.

Looking to get started? Merch is currently invite only – but if you contact us you can get started today!