Impact of Facebook Reaction Buttons on Social Marketing

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Like it or not, Facebook users can now do more than “like” posts. They will be able to love them and express sympathy, anger or sadness with animated emoticons.

The six new buttons appear as animated emoticons and pop up when the “like” button is long-pressed. “Dislike,” however, is still not an option. This likely due to fear of causing cyberbullying or negativity on Facebook.

Uses of the emoticon is already widespread, with users showing their true feelings on corporate posts. Moving forward, companies will need to walk  an even tighter line to prevent visible public disapproval.

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How do you feel about the new react buttons – blessing or curse?